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Principles of the use of cookie files

WHAT IS A COOKIE FILE:

Our websites use cookies to improve the services rendered. Cookies are small text files that store information in your browser and are commonly used to authenticate the individual users. However, the person of the user cannot be identified on the basis of this information. The cookie files assist, for example:

  • In correct operation of our websites;
  • In remembering the login data of our customers so that they need not to re-enter the same authentication information over and over;
  • Finding out what pages and functions are used by the users most frequently; based on this information we can adjust our offer to your requirements;
  • Finding out what advertisements are visited most often by the users so that there are not always displayed the same adverts when visiting the websites.

For other general information about cookie files see, for example, wikipedia.org

WHAT COOKIE FILES DO WE USE:

Cookie files used on our websites can be divided into two basic types as regards their duration. Short-term cookies, so-called „session cookies“ are only temporary cookies that remain stored in your browser until you close the browser and long-term cookies , so-called “persistent cookies” that remain stored in your device much longer or unless they are not removed manually (the time for which the cookie files remain in your device depends on the period set within the cookie file and setting of your browser).

As to functions of the cookies, they can be divided into:

  • converse, not used on the websites of our clients
  • tracking that help to analyse the structure effectiveness of our websites
  • remarketing that are used to personalize the content of advertisements and their correct aiming
  • analytic that help to increase the user comfort of our web by understanding how the user use it
  • essential that are important for the basic functions of the web

Some cookie files can collect information that is subsequently used by third parties and for example, support directly our advertising activities (so-called „third party cookies“). For example, information about products visited on our websites can be displayed by an advertising agency so that we are able to adapt the web-based advertising banners on the websites visited by you. However, you cannot be identified according to these data.

We use the below stated cookies on our websites:

Issuer / Cookie name

Type

Duration

AdWords

Tracking, Remarketing

90 days

Google Analytics
(_ga, cid, utmv, utmz, utma, utmb, utmc)

Analytical, Tracking

persistent
6 months
persistent
6 months
persistent
persistent
session

Optimizely
(optimizelyBuckets, optimizelySegments,
optimizelyCustomEvents, optimizelyEndUserId)

Analytical

persistent
persistent
persistent
persistent

Sklik

Tracking, Remarketing

30 days
max 540 days

HOW CAN YOU REFUSE THE USE OF COOKIE FILES

The use of cookie files can be set in your web browser. All cookies are allowed by default by the most browsers. You can refuse the cookie files or adjust the setting for some cookies in your browser.

You will find information about the browser and the way how to adjust the presetting for cookie files on the following websites:

An effective tool for administration of cookies is also available on http://www.youronlinechoices.com/cz/

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